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Adore Holidays boss hints at further retail expansion after buying travel firm

Luxury
Ilaria Grasso Macola
15 May 2025

Essex-based agency Adore Holidays has expanded its portfolio with the acquisition of fellow Hays Independence Group (IG) member Online Travel Group (OTG) and its key assets and also plans to open a third shop soon. 

Ian Gilder, Adore Holidays, May 2025

Adore Holidays has completed its second acquisition in the space of two months buying fellow IG member Online Travel Group

The acquisition, Adore Holidays’ second in the space of two months, was overseen by Hays IG boss Harriet Thompson, who identified alignment between the Essex-based agency and OTG’s portfolio.

 

The deal includes ski and cruise specialists – Get Skiing and Get Cruising – as well as luxury agency Hot Holidays and travel reviews platform Holiday Truths.