Managing director Ian Gilder told TTG said the decision to open the second shop in Horbury, near Wakefield in West Yorkshire, came because general manager Liz Williams “knows the area very well”.
Adore Holidays opened its first shop, Epping Travel & Cruises, in the Essex town in 2022 and Gilder added he was looking to “expand my portfolio in the coming years quite aggressively”.
Williams is now splitting her time between the shops as general manager of both outlets.
“It’s 186 miles between the two shops so it is long distance – but I’m sure we can make it work,” explained Gilder.
