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'My simple £250 client referral scheme has led to 75 new bookings'

Agents
Katherine Masters
27 November 2025

Travel Counsellor Thea Gillingham's referrals skyrocketed after she started incentivising clients to recommend her – here she explains how her referral league works.

Travel Counsellor Thea Gillingham
(Credit: Thea Gillingham, Travel Counsellors)

Thea Gillingham has been a Travel Counsellor for six years (Credit: Thea Gillingham, Travel Counsellors)

In the six years Thea Gillingham has been a Travel Counsellor, she has steadily built her business, with the last year being her best ever when she brought in just under a million pounds. Her bookings are 100% leisure-based, and she works mostly with two main client types: millennials and young families.

“I always try to focus on high-end experiences but also on value for money,” she says. “Premium leisure is definitely the direction things are going for me, with Asia and South Africa being two of my biggest long-haul destinations, and then Greece is probably my number one spot in Europe. It is a real mix though, I do book all sorts.”