Two separate complaints, both relating to ads seen in March, were upheld – one, a listing for a hotel and return flights to New York, featured text stating a £1,090pp rate crossed out in favour of £749pp.
The other was a similar listing for a Tenerife package which had the £1,119pp price crossed out and £699pp flagged instead. Both complainants tried to book packages and found prices had increased.
Loveholidays said third-party suppliers priced dynamically. The ASA said: “They believed a delay in their system in updating accommodation information may have caused the holiday to have been advertised at the incorrect price.”
