Skip to main content

The right way to sell Sri Lanka? Do it with purpose – and clients will love it

Selling tips
26 August 2025

Co-founders of The Conscious Travel Foundation Olivia Cryer and Maudie Tomlinson are advocates for a new way of selling travel to Sri Lanka following a trip to the island – and hope others in the industry will follow suit.

MaudieOliviaTCTF

Maudie Tomlinson and Olivia Cryer are co-founders of The Conscious Travel Foundation

Olivia Cryer and Maudie Tomlinson are former luxury travel designers well used to curating dream journeys; you know the drill — seamless logistics, handpicked hideaways, unique experiences. But a trip across this South Asian island meeting grassroots changemakers, hospitality pioneers, and quietly radical initiatives was a lesson in how tourism can help recovery from economic and social crises.