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Agents share top priorities when choosing suppliers

Luxury
April Hutchinson
15 August 2025

Having access to the best contacts at a tour operator is among the most crucial factors when deciding who to work with, travel advisors shared during the finale lunch for Pure Luxury: The Masterclass.

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Luxury agents shared their top partner priorities with Pure Luxury at a recent trade event

Development of strong relationships within tour operators is one of the many make-or-break elements luxury travel advisors look for when deciding who to book their clients’ valuable travel with.

A group of 16 agents shared this along with other insights into what they need from a supplier partner during a lunch held in the spring at London’s Haymarket Hotel. 

Gathered in the stylish Nash Suite after drinks around the hotel’s neon-coloured swimming pool area, the advisors said flexibility and in-depth product knowledge of an operator’s team would also be very high on the list of what they were looking for in a supplier partner.