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'Stay at least five nights, book fast passes and step into the movies': how to sell Universal Orlando

Selling tips
Katherine Masters
17 November 2025

Universal Orlando Resort hosted a trade fam trip in partnership with Norse Atlantic Airways in October. Here are the reflections of some of those who took part...

Diane Buck at Epic Universe
© Diane Buck

Premier Travel's Diane Buck at the entrance to Epic Universe

Diane Buck, branch manager of Premier Travel in Sudbury, Suffolk was a first-time visitor to Universal Orlando Resort. “I wasn’t entirely sure what to expect,” she says. “But what I experienced exceeded anything I could have imagined. From the moment I stepped through the gates, the energy, the creativity, and sheer scale of the resort was absolutely captivating.”