Speaking to TTG at WTM London, Visit Portugal president Carlos Abade said the plan was built around several key pillars such as spreading tourism around the country more evenly, reducing seasonality, and forging better ties between tourism and Portugal's key industries – such as winemaking.
In addition, Abade said Portugal was looking to create better pathways into tourism, particularly for migrants to the country, and would be redoubling its efforts to train a new generation of travel and tourism workers.
