Florida

Finding Florida’s best-kept secret

From private villas and endless sunsets to exclusive beach set-ups, five agents discovered all that Bradenton Area has to offer on a laid-back TTG Luxury Journey

Watch: TTG takes an exclusive tour of Celebrity Xcel

TTG's Harry Kemble takes a tour of Celebrity Cruises' newest ship Celebrity Xcel.

'Stay at least five nights, book fast passes and step into the movies': how to sell Universal Orlando

Universal Orlando Resort just hosted a trade fam trip in partnership with Norse Atlantic Airways. Here are the reflections of some of those who took part...

Orlando sales chief: 'I have every faith we will rebound and grow in 2026'

Destination is keen to leverage the Fifa World Cup taking place in the US next summer to help grow the UK market in 2026

Why Bradenton should be on every luxury travel agent’s radar

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Universal’s new four-park pass to drive longer stays from UK market

The Universal Orlando All Parks Ticket allows visitors to access Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay and the newly opened Universal Epic Universe

Is this the best time of year to visit the US? These experts think so...

What is it like to travel to the United States during the country's annual national holiday? We ask a bunch of US tourism experts for their top tips

Ocean Florida launches first travel trade guide

US specialist is promoting a glossy new agent brochure, designed to drive bookings across Florida and beyond, and with a dedicated section for Fifa 2026

Florida boosts agent engagement with new UK event

Sunshine State's first dedicated event – held in London last week – for partners to meet one-to-one with the trade has been hailed a great success

Seashells, manatees and American history: how to sell Fort Myers and Sanibel

What is the best way to get to your destination?

Customers can fly direct to Tampa from London Heathrow or Gatwick with Virgin Atlantic, British Airways, Air France, or KLM, followed by a two-hour drive to Fort Myers. Car hire starts at £36 per day or customers can opt for pre-booked transfers.

Discover a more relaxed side of Florida on the TTG Luxury Journey to the Bradenton Area

Entries are now open for the TTG Luxury Journey to the Bradenton Area, which will see five luxury travel advisors whisked away to Florida’s west coast this October

Visit Florida Selling Guide

‘This is my top tip for clients even slightly interested in space’

Although I have sold Florida as a destination many times, I have never had the opportunity to experience it for myself. Therefore, I was thrilled to be invited on a fam trip to the Kennedy Space Center Visitor Complex and Experience Kissimmee in May this year, allowing me to gain first-hand insight into what Orlando has to offer beyond the theme parks we are all familiar with.

‘I tried all the rides and attractions at Epic Universe – here are my Top 5’

Universal’s $7 billion opening is the first completely new theme park in Orlando for 25 years – but is it worth the wait?

Panama City Beach: nine reasons to sell this panhandle paradise

We all know by now there is so much more to Florida than its theme parks, and Panama City Beach is here to tell you why you should be sending your clients to the state’s “Real. Fun. Beach”

How to sell this jewel in the Gulf coast of Florida's crown

With outstanding repeat visitor rates and good booking duration flexibility, this is an authentic, tranquil and beautiful corner of Florida

The Bradenton Area's award-winning beaches and top Florida twin-centres In The Spotlight

Discover why the Bradenton Area is famed for its beaches, how it can be combined with other destinations in Florida for a twin-centre holiday and get top selling tips for this fantastic destination, in our new In The Spotlight video

Is this the ultimate US beach destination?

Your Florida-bound clients can bank on a top-tier beach experience by incorporating a visit to St. Pete-Clearwater in their itinerary

Five reasons your clients should twin Orlando with St. Pete-Clearwater this year

As the home of “America’s best beaches” and with a strong arts and activities scene, discover why St. Pete-Clearwater is the number one choice for a twin-centre with Orlando

The Boca Raton's Beach Club: the perfect place for your clients' winter escapes

News reporter Ilaria Grasso Macola discovers what it feels like to be one of the first guests at Florida’s newly renovated hotel, The Boca Raton’s Beach Club

Watch: Join TTG on a video tour of Universal's new Epic Universe

Harry Potter’s Ministry of Magic, Super Mario, dragons and Vikings, Frankenstein’s Monster, and so much more... take a look at our video tour of Universal’s brand new theme park

St. Pete-Clearwater's new hotels, sandy beaches and culinary highlights In The Spotlight

With new hotels, upcoming Michelin recognitions and ever-popular beaches, now is a great time to get to know what’s hot in St. Pete-Clearwater (besides the weather!)

‘I visited the Horse Capital of the World and fell back in love with riding’

On a recent visit to Ocala for Florida Huddle, Madeleine Barber swapped a conference centre for the countryside to see what this secret part of the Sunshine State has been hiding.

TTG Easter Countdown now live – win a Florida holiday for two

TTG has teamed up with Visit Florida and its partners for a second year to offer travel agents a prize every weekday in the run-up to Easter when they correctly answer a question about the Sunshine State.