Five expert ways to encourage repeat bookings to Florida

Florida’s size, diversity and accessibility make it one of the easiest US destinations for travel agents to sell as a twin-centre or multi-centre holiday.  It continues to be one of the most recognisable long-haul destinations for UK and Irish travellers, yet the true strength of the Sunshine State lies in its extraordinary diversity of destinations and experiences.

With several major international gateways including Orlando, Miami and Tampa, alongside excellent road infrastructure and scenic driving routes, Florida is perfectly suited to itineraries that combine iconic attractions with lesser-known destinations across the state. 

Multi-centre travel allows agents to tailor Florida holidays to different types of travellers. Families may wish to pair world-famous theme parks with relaxing beach stays, while couples and repeat visitors increasingly seek cultural neighbourhoods, outdoor adventures and authentic local experiences. 

And by encouraging clients to explore multiple regions, agents can create more personalised, experience-led holidays that showcase the full breadth of the Sunshine State, which are more likely to drive repeat bookings. 

CHECK OUT THE VISIT FLORIDA SELLING GUIDE 

Here are five practical selling tips to help you build and recommend Florida itineraries.

1. Start with a major gateway and build the journey from there

Many UK visitors begin their Florida holiday in Orlando, home to globally renowned attractions such as Walt Disney World Resort and Universal Orlando Resort. While these experiences remain a major draw, Orlando also acts as an excellent starting point for exploring the wider state.

Agents can encourage travellers to extend their stay by pairing Orlando with another destination, transforming a single-stop holiday into a richer multi-centre journey.

2. Pair iconic attractions with Florida’s award-winning beaches

One of the most popular twin-centre combinations is Orlando followed by time along Florida’s Gulf Coast.

Destinations such as St. Pete–Clearwater are known for their powder-soft white sand beaches and vibrant arts scene, while nearby Sarasota offers a blend of culture, dining and coastal beauty, including attractions such as The John and Mable Ringling Museum of Art – the official art museum of the state of Florida.

These pairings allow families to balance the excitement of theme parks with the relaxation of Florida’s coastline.

3. Encourage clients to discover Florida by road

Florida’s well-connected highways and scenic coastal routes make it ideal for self-drive holidays, giving travellers the freedom to explore at their own pace.

A classic example is a journey beginning in Miami and continuing along the iconic Overseas Highway through the Florida Keys to Key West. Along the way, visitors can enjoy ocean views, charming island communities and unforgettable sunset experiences.

Similarly, travellers flying into Tampa can explore the Gulf Coast, discovering coastal towns, nature reserves and vibrant waterfront districts.

4. Introduce travellers to Florida’s hidden gems

One of the most exciting opportunities for travel agents is introducing clients to the lesser-known side of Florida – the hidden gems that capture the spirit of the Sunshine State.

For example, visitors can kayak through crystal-clear waters at Three Sisters Springs in Crystal River, a unique wildlife experience known for spotting manatees.

Nature lovers can also explore the vast wetlands of Everglades National Park, while culture seekers might enjoy the thriving arts districts and waterfront galleries found in destinations such as St. Petersburg.

These experiences help travellers discover the unexpected side of Florida, perfectly aligning with the spirit of exploration at the heart of the Sunshine State.

5. Tailor itineraries to each traveller

Perhaps the greatest strength of a Florida multi-centre holiday is its flexibility. Travel agents can tailor each itinerary depending on their client’s interests.

Families might combine Orlando’s attractions with Gulf Coast beaches, while couples may prefer a journey that pairs vibrant city culture in Miami with the relaxed island atmosphere of Key West. Active travellers can explore national parks, waterways and outdoor adventures across multiple regions of the state.

By curating these experiences, agents can create holidays that allow visitors to truly 'Live More Floridays', embracing the joy, sunshine and discovery that make Florida such a memorable destination.

The TTG Visit Florida Selling Guide

Do you want more advice to help you boost your Florida sales? Then check out the TTG Visit Florida Selling Guide, which is packed with more need-to-know information for the Sunshine State.

CHECK OUT THE VISIT FLORIDA SELLING GUIDE