Visit Orlando says the UK market to the Florida destination has picked up momentum for next year again, after a “short-lived pause [in bookings]” earlier this year, with forward bookings for 2026 up 11%.
Speaking to TTG at WTM London last week, Lisa Messina, chief sales officer, at Visit Orlando said Orlando played to its strengths, which included the multi-generational draw of the destination, and the fact it had something to offer all budgets. “I have every faith we will rebound and grow in 2026,” she said.
