Fam trips have long been one of the most valuable tools in the travel industry – there is simply no substitute for experiencing a product first-hand. But as travel evolves, I believe the structure of fam trips should evolve too.
I take a different approach at Unforgettable Croatia by offering individual fam trip places, allowing agents to travel with a partner, friend or colleague, rather than focusing solely on larger hosted group departures. It creates a more authentic experience and ultimately a more powerful sales tool.
