With its 250th year of independence, Route 66’s 100th anniversary and the world’s biggest sporting event – the Fifa World Cup – all just around the corner, perhaps the USA’s most defining period has finally arrived.
Is confidence what travellers need from agents to return to the US right now?
Agents
Jessica Reid
26 May 2026
Following IPW (17-21 May) in Fort Lauderdale, TTG’s Jessica Reid reflects on the key messages from US tourism leaders – and whether dispelling misperceptions, not just hosting major events, will be key to bringing international visitors back.
iStock / frankpeters
Following this year's Fifa World Cup, all eyes will turn to LA for the 2028 Olympic Games
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