Speaking at IPW in Fort Lauderdale on Wednesday (20 May), Geoff Freeman, President and Chief Executive of the US Tourism Association, said there is “no one reason for the decline in numbers”.
However, he acknowledged a variety of reasons, including the strength of the US dollar, perceptions of the country, policy proposals and “horror stories” around entry to the country. “There are some valid concerns, there’s some misconceptions and, if we’re honest, there are some untruths out there as well,” Freeman told media.