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Brand USA

SoFi Stadium in Los Angeles
An agent's guide to booking US World Cup itineraries
The bulk of the matches for the FIFA men's World Cup – kicking off on 11 June – are being played in the US, with Canada and Mexico sharing hosting duties
Julie Coker
NYC Tourism targets budget-savvy visitors ahead of 2026 World Cup
The city is seeking to highlight its more affordable side as it prepares to host the FIFA World Cup next year
Fred Dixon
Brand USA to target UK luxury agents by showcasing lesser-known premium product
The US tourism board is determined to introduce the UK travel trade to its hidden luxury offerings
'US tourism is getting on with business, and boy does it have a story for agents to tell'
The US tourism industry has plenty to shout about if it can find ways to mitigate the Trump effect, writes TTG Media CEO Daniel Pearce from IPW 2025 in Chicago, who believes travel agents can be central to how the country tells its story
Travel Counsellor Jodi Kerr explored Route 66 on last year’s Midwest Memories MegaFam itinerary
Eight top tips to help you sell Route 66 ahead of the highway's 100th anniversary
With the centenary of Route 66 marked next year, Travel Counsellor Jodi Kerr shares her advice for selling the iconic highway
‘I made more than 20 US bookings using first-hand experience and digital tools’
US road tripping will be in the spotlight next year with the 100th anniversary of Route 66. Gold Medal sales consultant, Josephine Lucht, explains how the Brand USA MegaFam helped take her road trip sales up a gear
Brand USA reveals new president and chief executive
Brand USA reveals new president and chief executive
NYC Tourism + Conventions chief Fred Dixon to take up top role at Brand USA
Brand USA: 'We’re really optimistic about hitting 2019 levels next year'
Brand USA: 'We’re really optimistic about hitting 2019 levels next year'
Brand USA’s Staci Mellman talks TTG’s Gary Noakes through the destination’s big plans for 2024
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Chris Thompson to retire as Brand USA president and chief executive
Under his leadership, Brand USA has increased international visitation and enhanced global awareness of the diverse offerings across the country
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Brand USA hosts 60 UK agents across six itineraries in April
The group visited Maryland and Pennsylvania, Illinois and Michigan, Georgia and Alabama, Massachusetts and Connecticut, Washington DC, as well as California, Nevada and Arizona.
A previous 'mega fam' took agents to Las Vegas
Brand USA reveals details of next agent 'mega fam'
The firm will host 60 agents from the UK and Ireland across six itineraries
Marella's US itineraries feature overnight stays in New York, Tampa and New Orleans
Brand USA bullish on UK arrivals recovering to pre-Covid levels next year
‘The demand is there,’ said Brand USA chief marketing officer. ‘It’s really about the capacity catching up to the demand.’
The new bilateral deal will allow UK-US travel to continue once the UK’s EU transition period expires (Credit: Kevin Lanceplaine/Unsplash)
Brand USA planning UK trade push early next year
Marketing chief Tom Garzilli reveals to TTG plans for UK market focus off the back of bumper budget following two-and-a-half lean years of Covid
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US tourist board bosses give ‘authentic diversity’ top billing
US travel leaders celebrate their diverse communities at start of Brand USA Travel Week
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The US TV channel that can help you sell the destination
How to utilise the GoUSA TV platform
(Credit: Washington.org / Brand USA)
Brand USA chief: 'You can only have the US experience in the US'
Chris Thompson chats exclusively to TTG ahead of Brand USA Travel Week (25-28 October) along with some of the organisation’s key destination partners
View of the River Thames with London Eye and Parliament
Brand USA Europe Travel Week to return to London in October
The four-day event will bring together the US and European travel industries
'It's a natural extension to launch a US operator,' said Hedley (Credit: VisittheUSA.com)
Brand USA Global Marketplace begins this week
UK and Ireland focus from Brand USA during virtual event
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American dream: a new chapter for US tourism?
With a new president and strategy against Covid in place, US tourism chiefs tell TTG their hopes for the year ahead
Clearwater Beach in Florida. Photo by Evi T, Unsplash
Rise in domestic demand for US hotels set to boost occupancy
Pent-up demand from US domestic market likely to affect rates for international travel
Tom Garzilli, Brand USA
Brand USA 'ready to go' with post-Covid marketing
US marketing organisation to steer consumers towards specific trade partners
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Brand USA launches virtual global platform
Digital initiative is designed to connect destination with international travel industry
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Brand USA MegaFam 2020 itineraries revealed
Agents from the UK and Ireland will go on seven country-spanning trips
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Facebook Live: Brand USA reveals MegaFam 2020 itineraries
Brand USA, American Airlines and British Airways joined TTG to reveal the 2020 itineraries for the Brand USA UK & Ireland MegaFam