The US tourism industry has plenty to shout about if it can find ways to mitigate the Trump effect, writes TTG Media CEO Daniel Pearce from IPW 2025 in Chicago, who believes travel agents can be central to how the country tells its story.
The iconic Route 66, which starts in IPW host city Chicago, will celebrate its 100th birthday next year (Credit: iStock / Pgiam)
It was ironic that on the weekend the US’s huge inbound tourism event IPW 2025 got going in Chicago, overtourism protests were breaking out in Europe.
However, if the statistics are to be believed, overtourism is not a problem many parts of the US will have to deal with for the time being.
It’s been a tough start to the year for US tourism after Donald Trump returned to the White House in January, bringing with him his volatile approach to governance.
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