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Agents say Trump effect is real, but operators play down president's impact

Business
Gary Noakes
10 April 2025

Two-thirds of respondents to a snap TTG poll think Donald Trump’s actions are putting their clients off visiting the US, although operators were more cautious in their appraisal of the situation.

Just hours into his presidency Donald Trump signed two executive orders targeting “radical and wasteful” DEI programmes (Credit: Alamy Stock Photo)

Donald Trump's second term has had a destabilising effect for the Irish market (Credit: Alamy Stock Photo)

Two-thirds (67%) of the more than 100 respondents said there had “definitely” been a downturn in bookings; a further fifth (21%) said they were unsure of the effect while 12% said their US business was unaffected.

One agent told TTG they began to see a slow down prior to last year’s US presidential election, while another said they would push ahead with promoting the US despite the strained geopolitical climate.

Among specialist tour operators, there were mixed messages, although there were signs from at least one that Canada was proving the beneficiary of any reluctance to travel to the US.