A short break specialist has been left scrambling to correct media reports it had collapsed, and has warned the "disproportionate" coverage of travel failures risks undermining consumer confidence in the sector.
Great Little Breaks MD Diana Evana has warned of the dangers to businesses of false media coverage (Credit: Diana Evans / iStock / Thinglass)
Trade-friendly Great Little Breaks was named by a national title and an online trade title as having ceased trading as an Atol holder on Friday (13 June).
It followed a CAA bulletin correctly stating that another brand, Great Little Escapes, had ceased trading as an being an Atol holder.
Great Little Breaks managing director Diana Evans told TTG she was in talks with both outlets about how they would redress what she described as the “damaging and misleading” coverage.
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