Brand USA will host its third annual Travel Week in London in October to bring together the travel trade from the US and Europe during a four-day “in person” event.
The US destination marketing organisation will host Brand USA Travel Week Europe 2021 at County Hall in central London from 25-28 October. The event launched in 2019 and held a virtual version last year.
Tom Garzilli, chief marketing officer at Brand USA, said: “The groundbreaking initiative and annual event has improved the way the US travel community engages with the European market.
“As we begin to re-enter key markets, Brand USA Travel Week Europe will play an integral role in strengthening industry relationships and facilitating business opportunities.
“We are dedicated to providing both exhibitors and buyers with an even greater experience in 2021 as we build the future of US tourism together.”
Registration has opened to buyers and exhibitors – buyer registration closes on 30 July while exhibitor registration runs until 13 August.
Travel Week will include one-to-one appointments, as well as offering insights about travel trends, alongside networking sessions and evening events.
Brand USA president and chief executive Chris Thompson added: “Europe will be crucial to the recovery of long-haul travel to the United States, and it is important we demonstrate our commitment to driving inbound visitation and market share from this region.
“We are excited to return to London in October to host Brand USA Travel Week Europe and continue to lay the foundations for the highly-anticipated return of European travellers to the United States.”