The US destination marketing organisation will host Brand USA Travel Week Europe 2021 at County Hall in central London from 25-28 October. The event launched in 2019 and held a virtual version last year.
Tom Garzilli, chief marketing officer at Brand USA, said: “The groundbreaking initiative and annual event has improved the way the US travel community engages with the European market.
“As we begin to re-enter key markets, Brand USA Travel Week Europe will play an integral role in strengthening industry relationships and facilitating business opportunities.