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'Boasting about bookings sends wrong message', says Target

Operators
Gary Noakes
12 July 2021

Agents pressure group Target has asked supporters not to issue statements saying bookings have massively increased since quarantine rules were changed.

Don't over-hype travel sales, Target says

Co-Founder Jill Waite said: “It is so annoying to see figures of 400-500% increases in bookings. These statements will destroy our chances of getting more financial support from the government, who will think that everything is now fine. 

“We all know that is not the case, and that targeted sector-specific support is still needed to get us all through to next year.”

She branded the comments “irresponsible and selfish”.

Waite added a number of members had been in contact and said they will not support any travel company that behaves in this way. 

“These actions are stabbing travel agents and other travel companies in the back,” she said.