Latest stats spell out the UK market recovery, with the first eight months of 2023 seeing 2.5 million Brits cross the Atlantic, 80% of 2019’s total of 3.1 million.
Staci Mellman, Brand USA’s senior vice-president of integrated marketing, has no doubt where this is heading.
“For 2024, we’re really optimistic about hitting 2019 levels,” she said, also predicting 2023 will remain 15% to 20% below pre-pandemic figures while 2025 will exceed them.
The key destinations for UK visitors are all on track for recovery; California is running at 92% of 2019 levels, while Florida is “not quite back” to 2019’s 1.3 million.
