Julie Coker, president and chief executive officer of New York City Tourism, says she wants to highlight the destination’s more affordable options ahead of hosting the 2026 FIFA World Cup next summer.
A recent survey by Cheaphotels.org found that New York City ranks as the second most expensive city in the world for accommodation after Boston, with visitors paying an average of $338 per night.
“New York will never be the most inexpensive city,” Coker told TTG. “But we tend to focus a lot on the hotel side of things, when there are so many free things to do every single day.”
New York City targets budget-savvy visitors ahead of 2026 World Cup
Brand USA
Emma Dooney
17 December 2025
The city is keen to highlight its more affordable side as it prepares to host the FIFA World Cup next year.
Julie Coker, president of NYC Tourism, says there's many ways to visit New York City on a budget
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