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American dream: a new chapter for US tourism?

Destinations
Tom Parry
17 February 2021

With a new president and strategy against Covid in place, US tourism chiefs tell Tom Parry their hopes for the year and outline the opportunities that lie ahead for UK agents.

US travel leaders met with Biden administration officials at the White House on Tuesday (Image credit: ALAMY)

"It definitely feels like a new chapter for America."

Speaking little more than a week after US president Joe Biden’s inauguration, the optimism from NYC & Company chief Fred Dixon is palpable.

With his plan to vaccinate 100 million citizens in his first 100 days in office, the new president has literally given the country’s fightback against Covid a much-needed shot in the arm – and despite entry restrictions on international travel, Dixon says his team are “keeping our eyes on the long game”.

Biden can help usher in a more "pro-travel" era than the White House’s previous occupant, he believes.