For travel agents, the traditional bookings lull in December is a chance to reflect on the year that’s passed and to gear up for the peaks. It’s also a time when many are inspired to give back, raising money for good causes and adding extra festive sparkle to their high street.
Spreading goodwill is the top motivation but, as TTG has found, many agents find that channelling their inner Santas makes December the ideal time to make their presence felt in their local communities and can even bring extra customers to their door.
