Skip to main content

Institute of Travel and Tourism secures new strategic partnership with Planet Technology

Essential
Harry Kemble
27 October 2025

The Institute of Travel and Tourism (ITT) has announced a new strategic partnership with technology solutions firm Planet Technology.

New ITT partnership
Credit: iStock/da-kuk

Through this partnership, ITT and Planet Technology will work together to explore technologies that enhance the customer journey

Through this partnership, ITT and Planet Technology will work together to explore technologies that enhance the customer journey, streamline operations for travel providers and promote sustainability across the sector.

The collaboration aims to accelerate communication transformation in travel.

Steven Freudmann, Institute of Travel and Tourism chair, said: “Our partnership with Planet Technology reflects ITT’s commitment to shaping the future of travel, fostering communications, innovation and excellence across the travel and tourism industry."