Through this partnership, ITT and Planet Technology will work together to explore technologies that enhance the customer journey, streamline operations for travel providers and promote sustainability across the sector.
The collaboration aims to accelerate communication transformation in travel.
Steven Freudmann, Institute of Travel and Tourism chair, said: “Our partnership with Planet Technology reflects ITT’s commitment to shaping the future of travel, fostering communications, innovation and excellence across the travel and tourism industry."
He added that ITT and Planet Technology would provide members and the wider industry with "tools, insights and innovations that enable smarter and more connected travel experiences".
Dave Rogers, Planet Technology founder and chief executive, added: “We’re excited to join forces with ITT and contribute to the advancement of one of the world’s most fulfilling and dynamic industries.
"Travel is at a communications technology quantum leap, and through this partnership, we aim to empower businesses to deliver frictionless, personalised, and sustainable services to their customers.”
Andrew Mabbutt, non-executive director for Planet Technology, and original co-founder of Feefo, the online customer reviews platform, continued: “Feefo’s success across the travel industry was absolutely in part down to our collaboration and networking opportunities with the ITT senior leadership community.
"I look forward to helping Dave and his team at Planet Technology emulate this in the ever fast changing technology and telecommunications sector."
He added: "Planet Technology have the same ethos that we had when we started Feefo – putting the travel business and their comms needs at the heart of every recommended solution, complete with second to none customer service."
