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Brand USA

Continued focus on European airlift for Brand USA
Brand USA Travel Week Europe will continue for at least a further six years, president and chief executive Chris Thompson has announced
Agents offer the inside track on the 2019 Brand USA MegaFam
This year’s Brand USA MegaFam showcased the country’s diversity. Charlotte Flach gets feedback from some of the agents who took part.
Four agents secure place on MegaFam
Four agents were awarded a place on the Brand USA UK & Ireland MegaFam this week after triumphing in a series of four pub quiz nights held in venues in London, Manchester, Glasgow and Dublin
Brand USA MegaFAM 2019 itineraries revealed
About 100 agents from across the UK and Ireland will head to the states in May
Brand USA reveals MegaFam itineraries for 2019
Brand USA has revealed the American destinations each of the seven UK & Ireland MegaFam itineraries will be visiting in 2019 during a Facebook Live with TTG
Brand USA to orchestrate 'choir of voices' with United Stories campaign
Brand USA will send a group of influencers on a journey of discovery around the country this year to tell the US’s lesser-know tales. TTG speaks to marketing boss Tracy Lanza about the campaign
Getting to know America the beautiful
The other day I played a game with my friends: who could name all 50 US states? (Embarrassingly, we rapidly discovered the answer was none of us)
Brand USA to hit the road with United Stories campaign
Mobile content creation lab to produce heartwarming social media output to attract international visitors
Brand USA reveals 2019 US travel trends
New UK-US routes are opening up previously inaccessible transatlantic pursuits, according to the tourist authority
WTM 2018: Brand USA announces 2019 MegaFam finale destination
Brand USA has revealed during a Facebook Live at WTM London that the finale destination for its 2019 UK & Ireland MegaFam will be Phoenix/Scottsdale in Arizona
Brand USA announces first-ever trade focused ‘travel week’
The event will be held in London next September comprising B2B meetings and educational opportunities, and will underline Brand USA’s commitment to the travel trade
Bigger picture on promoting the US
Brand USA is thinking ‘big screen’ in its marketing strategy. Peter Ellegard speaks to chief marketing officer Tom Garzilli
Agents return from Brand USA MegaFAM
Last week 100 agents returned from the Brand USA UK & Ireland MegaFam on British Airways’ inaugural flight from Nashville to London, the only direct route connecting the UK with Tennessee’s capital
MegaFam pub quiz winners
Four travel agents have bagged a place on the Brand USA UK & Ireland MegaFam 2018 at pub quiz evenings held across the British Isles in association with TTG Media
MegaSellers offered chance of fam place
Brand USA has launched a MegaFam MegaSeller initiative that gives UK and Irish agents an additional chance to win a place on its MegaFam 2018
Leader: America continues to present a huge opportunity
Many doubted he would make it, but on Saturday Donald Trump defied his naysayers and marked the one-year anniversary of his inauguration as US president
Brand USA announces MegaFam itineraries
A total of seven itineraries will see most of the country covered in April and May next year
Brand USA to launch new travel trade website
The optimised website will go live in January
Trade rallies behind Brand USA after Trump's budget cut plans revealed
Brand USA’s chief strategy officer Anne Madison has defended the agency
Three quiz champs book their places on USA MegaFam
Three lucky agents have won places on this year’s Brand USA MegaFam after proving themselves to be quiz champions at roadshows across the country
Washington DC cheapest US city for short break
Including flights and accommodation, the city is currently the cheapest bet in the run-up to the election
UK arrivals to the US soar by 18%
Latest official figures reveals more Brits are visiting the US, but they are spending less