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Travel industry news

24 Jan 2019

BY James Chapple


Brand USA MegaFAM 2019 itineraries revealed

Brand USA has revealed its hotly-anticipated 2019 MegaFAM itineraries.

Capital Cultures USA MegaFam.jpg

Brand USA MegaFAM 2019 itineraries revealed

Dozens of agents will get a true taste of the US this May, with the seven itineraries taking in the very best the country has to offer.

The destination marketing organisation lifted the lid on this year’s MegaFAM during an exclusive TTG Facebook Live on Thursday (January 24).

About 100 agents from across the UK and Ireland will take part in the trips over May 9-17.

They will then come together for a final celebration in Phoenix/Scottsdale, Arizona.


The seven itineraries are:

  • Southern Sights: Heritage and Hospitality – Visiting South Carolina, North Carolina, Tennessee and Alabama
  • Tropical Territories: Sunsets and Salsa – Visiting Puerto Rico and the U.S. Virgin Islands
  • Summits and Cities: East Coast Exploration – Visiting Pennsylvania, New Jersey and New York state
  • Wild West: Peaks and Plains – Visiting Colorado, Wyoming and South Dakota
  • Mid-Atlantic Memories: Hotspots and History – Visiting Pennsylvania, Maryland and Virginia
  • Western Wonders: Valleys and Vistas – Visiting California and Arizona
  • Cowboy Country: Cities and Cultures – Visiting Texas, Oklahoma, Kansas and Missouri

It comes after Brand USA last week launched its United Stories campaign, which will see a team of influencers and creatives hit the road over the next year to tell the stories behind some of the US’s most known and best loved places and people.

The multi-destination fam is Brand USA’s seventh, this year in partnership with American Airlines and British Airways.

The aim of the fams is to give some of the UK and Ireland’s top agents the chance to experience some of the US’s most iconic attractions, then come together to share their experiences and their newly-acquired knowledge to better sell the US back at home.

Each MegaFAM features a different route showcasing a wide range of destinations and experiences.

For 2019, Brand USA has included two US off-shore territories for the first time as part of its Tropical Territories fam – Puerto Rico and the US Virgin Islands. In total, MegaFAM 2019 will span 19 states.

Agents wishing to be in with a chance of making the trip must book travellers on American Airlines or British Airways flights to the US during the entry period (December 3 to March 29).

They must also visit Brand USA’s training site usadiscoveryprogram.co.uk and create the mandatory MegaFAM Airlines 2019 badge.

Any agents wishing to become a US specialist and/or learn more about the MegaFAM should visit usadiscoveryprogram.co.uk.

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