The US has taken to the screens in a big way to promote itself to the world – and it’s a strategy that is paying off handsomely.
February saw the premiere of America’s Musical Journey, the second big-screen movie by the country’s destination marketing organisation, Brand USA. The Robert Redford-narrated National Parks Adventure, its first foray into the medium two years ago, went on to become the highest-grossing documentary of 2016 and is still being seen around the world. Award-winning Imax specialist MacGillivray Freeman Films produced both.
