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Brand USA chief: 'You can only have the US experience in the US'

Destinations
Gary Noakes
25 October 2021

“The timing could not be better,” said Chris Thompson ahead of Brand USA Travel Week in London; the event (25-28 October) is taking place just a fortnight before the US reopens to fully vaccinated UK travellers – and, excitingly for the Brand USA chief, in a live format following last year’s online edition.

The US Capitol building in Washington (Credit: Washington.org / Brand USA)

(Credit: Washington.org / Brand USA)

The near sold-out event will see 130 exhibitors from 95 companies attend – an opportunity, said Thompson, "for all of us to bring wisdom and knowledge as to what the post-Covid world looks like”. Underlining that importance is the attendance of 18 tourist board chief executives.


The industry is expecting firm details of US vaccine, testing and contact tracing requirements to emerge during Travel Week. “I don’t think it will be exceptionally difficult to comply with," said Thompson. "I think it will be something people are already doing if they are travelling at all.”