Next summer Fifa World Cup fever comes to the US, which is giving the beleaguered destination a timely boost after 2025 saw a decline in international tourism arrivals.
A recent travel trends update from Advantage Travel Partnership acknowledged that in 2025 the United States experienced a tourism slump due to political rhetoric, policy shifts and a strained aviation system. It also reported that bookings to America for 2026 were up 20%, largely driven by the World Cup, which will feature both England and Scotland.
