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US tourism demand has withstood Donald Trump's return – but is it the calm before the storm?

United States
Gary Noakes
5 August 2025

It’s been six months since Donald Trump returned to the White House – so what effect has he had on US tourism since January? Gary Noakes investigates.

UK tourism to the US has so far withstood Donald Trump's return to the White House (Credit: iStock / cmart7327)

Donald Trump may well claim to be the world’s biggest football fan when the Fifa World Cup final takes place in New York next year, an event that will showcase the US to millions of potential visitors.

But in the meantime, what has his presidency done to the country’s tourism industry? Many feared a so-called "Trump Slump" when he returned to office in January despite there being little evidence to suggest this was an issue during his first term.