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Julia Lo Bue-Said: 'The impact of Trump's actions will ripple across our industry'

Opinion
Julia Lo Bue-Said
12 May 2025

Ahead of this week’s Advantage Travel Partnership conference, chief executive Julia Lo Bue-Said assesses the complex economic and geopolitical landscape agents are currently navigating – and why it is their skills and expertise that ultimately keep travel ticking even in the toughest of times.

(Credit: iStock / sinseeho)

This year is already proving to last year’s global election marathon, we’re now witnessing geopolitical transformations that are reshaping our world.

Right now, US trading tariffs are sending shockwaves through global markets – a situation we’re monitoring closely. Their impact will ripple across industries, including travel.

For both businesses and consumers, rising costs will influence decision-making, requiring careful management in the months ahead.