Pakistan and Turkmenistan could represent the next major opportunities for travel businesses keen to capitalise on emerging destinations and tap the growing Muslim travel market.
Pakistan (pictured) and Turkmenistan now occupy a similar position to where 'Uzbekistan was five to 10 years ago'
Speaking at the Halal Travel Network’s summer event at the Embassy of Uzbekistan in London, Maximum Exposure founder Sophie Ibbotson said Pakistan and Turkmenistan now "occupy a similar position to Uzbekistan five to 10 years ago".
She argued the two countries offer significant opportunities for travel businesses looking for new products. "If you are catering to tourists who are curious about what is going to be the next big thing in tourism, those are the two places I would look at," she said.
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