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'When politicians tell us what they think we want to hear, we take them to task – but isn't this precisely what we're doing with customers on sustainability?'

Opinion
Patrick Richards
29 June 2026

Travellers have capacity to recognise the places they visit around the world aren't fantasies but places in which local people take pride and call home, insists Patrick Richards, director of sustainability consultancy TerraVerde Sustainability.

Crowded streets in Palma de Majorca
iStock / Terroa

Crowded streets in Palma de Majorca

Feeling the heat? I spent last Thursday (25 June) – the hottest June day on record – dashing across a 36C London. It was truly yucky.

Although perhaps "dashing" was the wrong word with 15-minute waits for delayed tubes as London's infrastructure creaked during the meltdown.

Schools also shut because the buildings simply were not designed for this climate.

Let’s not forget the tragic human cost of the recent heatwave, which saw more than 40 people in France drown while trying to cool off in lakes and rivers.