On the Beach is aiming to combine Classic Collection and Classic Package Holidays under a “single brand” for B2B sales.

It comes after Classic Collection chief executive Andy Freeth and product and commercial director Alex Gavalda left the company earlier this month.

An On the Beach Group spokesperson said: “This was not an easy decision, and we will be providing full support to those affected, both personally and professionally. They are our priority over the coming weeks.

“We remain committed to continuing the growth and supporting the trade with the service and product that they’ve come to expect.” 

Following Freeth’s exit, agency sales and marketing director Si Morris-Green was promoted to B2B director for Classic Collection and Classic Package Holidays. 

The spokesperson added: “Following our recent announcement regarding changes to the leadership structure, we have reviewed our long-term growth strategy for our B2B operating model across Classic Collection and Classic Package Holidays.

“As the business is operating in an increasingly competitive channel and in order to be able to compete and win, we need to be able to operate with a simpler operating model for the benefit of suppliers, agents and customers.

“The overall outcome would be to support the B2B channel with a single brand and single platform solution leveraging group operations.

“As such, we are proposing a number of changes resulting in certain employees now in a period of collective consultation.”