Skip to main content

Classic Collection to be consolidated into ‘single’ B2B sales brand

Operators
Harry Kemble
28 March 2024

Classic Collection parent On the Beach Group has set out plans to simplify its B2B operating model, and has confirmed there will be further job losses at the operator.

Classic Collection Holidays has launched a unique definitive destination guide to the Maldives.jpg

Classic Collection parent On the Beach Group has proposed further job losses (Credit: Classic Collection)

On the Beach is aiming to combine Classic Collection and Classic Package Holidays under a “single brand” for B2B sales.

It comes after Classic Collection chief executive Andy Freeth and product and commercial director Alex Gavalda left the company earlier this month.

An On the Beach Group spokesperson said: “This was not an easy decision, and we will be providing full support to those affected, both personally and professionally. They are our priority over the coming weeks.