Morris-Green said consolidating the B2B products would help “leverage opportunities for long-term growth to the benefit of our agent partners, mutual customers and suppliers” as well as “play to our strengths”.
The B2B brands will now be called Classic Collection and will be entirely trade-focused.
Morris-Green said: “[The restructure] demonstrates that we are more committed than ever before to supporting our agent partners with wide-ranging product, great service and a truly 100% trade-focused team."
Morris Green took up his new B2B director role in March after chief executive Andy Freeth and product lead Alex Gavalda left the business just before the consolidation was announced.
Following the restructure, due to be completed in June, Classic Collection will offer more than 5,000 hotels in 70 destinations and flights from more than 20 UK airports that can be booked through a 24/7 trade-only booking platform.
For “complex” twin and multi-centre holidays, luxury rail itineraries, boutique cruises and premium luxury holidays, the Tailor-made by Classic Collection team will offer expert travel advice by phone for trade partners.
Hold luggage, private resort transfers, and 24/7 resort service will be offered as standard on tailor-made bookings.
Morris-Green’s comments echoed those made by On the Beach Group chief executive Shaun Morton, who told TTG on Tuesday (14 May) the merger will make operations more effective.
He explained the new renamed business could offer the trade the same products, but “more efficiently and for better value”.
In a competitive market, On the Beach’s B2B brands have struggled to perform, with Classic Collection reporting a 12% slump in total transaction value while its gross profit dropped from £2.4 million in 2023 to £2.1 million this year.
