On the Beach is hopeful of "deepening" its relationship with high street agents and homeworkers, and believes its B2B brands can disrupt the tour operator space.
On the Beach Group chief executive Shaun Morton believes Classic Collection can double its passenger numbers in the coming years
Chief executive Shaun Morton told TTG there would always be room in the market for independent agents, despite the online-led B2C model on which the brand has been built over the past 20 years.
It follows its acquisition of Classic Collection Holidays in 2018 and the subsequent launch of its stripped-back Classic Package Holidays brand.
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