Saga says the launch of its new trade website and online booking platform is “further evidence of its commitment to the trade”.
The new portal, revealed on Monday (October 1), allows agents to book online rather than through its call centre.
It will feature offers, brochure launches, events and incentives, and gives agents the same support they currently receive over the phone.
Agents will need to register at www.sagaagents.co.uk and log in to make use of all the features.
Iain Powell, Saga’s head of trade sales, said: “This is a key milestone for us and yet further evidence of our commitment to working with the trade. We recognise the volume of work undertaken by our agents and therefore it is vital that we are as easy to do business with as possible.
“Sagaagents.co.uk is not just a tool for agents to book their customers’ holidays on. It also holds our latest brochures, key offers, point of sale content and up to date Saga news - it is a one-stop shop for our agent partners.”