Lavender will lead the Egypt specialist’s trade team and has been tasked with "growing established relationships within the travel trade”.

Previously, Lavender has worked for Tenerity Travel, Tui, First Choice Holidays and Going Places. Her appointment comes a month after Josh Bull joined Red Sea’s trade team as business development executive.

Lavender said: “I am looking forward to bringing my proven approach to customer satisfaction to the business and playing a pivotal role in its period of continued growth.”

Peter Kearns, Red Sea Holidays executive director, said: “We are delighted to welcome Sarah to the Red Sea Holidays family, at what is a very exciting time for the company with our new office opening in Cambridge next month. 

“Sarah’s vast experience, working in both trade and operator roles, gives her a unique perspective and in-depth understanding of what both our customers and trade partners need.” 

He added: “Sarah will be a great asset to both the company and to our valuable trade partners. As always, we remain committed to supporting our trade partners and Sarah will be instrumental in this.”