The specialist said Bull was the latest addition to its "expanding trade team" and would become "the the face of Red Sea Holidays in the north".

He will look after the operator’s trade partners in the north, visiting stores and offices to host face-to-face training with agents.

Bull will also be attending events on Red Sea Holidays’ behalf. He brings extensive travel industry experience to his new role, including working overseas as a rep.

"Josh has great experience working with both agents and customers alike," said the operator. "Josh has established a dedicated Facebook profile @JoshRedSea for agents to book trainings or make any enquiries directly."

Bull added: "I’m delighted to be joining the Red Sea Holidays team at such an exciting time and am looking forward to building relationships with our valued regional partners."

Red Sea recently announced it would shut its London office in the spring and relocate it to Cambridge.