A-Rosa River Cruises launches biggest ever trade incentive

Understanding the importance of gaining first-hand experience of its flexible, all-ages welcome approach to river cruising, this new incentive represents a huge investment by the line into growing agents’ product knowledge and helping to develop their river cruise sales.

Lucia Rowe, managing director at A-ROSA River Cruises UK & Ireland comments: “There is nothing better than experiencing a river cruise to understand how incredible it is as a holiday choice. As a B2B only brand here in the UK, agents are our core focus and offering them the opportunity to get under the skin of our product is so important. As we’re all about flexibility we didn’t want to give a set date for the cabins to be used on, so we’ve decided that each winning agent can choose from a selection of dates and rivers in 2024 and 2025, plus of course, it’s a cabin for two so what’s not to love!”

Every booking made will be entered into a prize draw to win one of the 25 free cruises for up to seven nights. Agents simply need to email their booking references to hello@arosa-cruises.co.uk to be entered into the draw. Flights are not included. The winners will be selected at random from all the entries after the closing date.

There is plenty for agents to promote to drive those all-important 2025 sales. Ship wise, A-ROSA ALEA will be moving onto the Seine with her smaller size enabling her to homeport in the heart of Paris, which in turn means A-ROSA VIVA can head back to the Rhine. Eight new itineraries are also available on A-ROSA CLEA.

A-ROSA’s all-inclusive offering has been made even more flexible with a new two-tier approach. Born out of guest feedback, the desire to offer as much choice as possible, and A-ROSA’s ongoing commitment to reducing waste, customers can now choose whether they want to enjoy the included standard drinks package with complimentary wines, beers and soft drinks offered all day, or if they’d prefer to add-on cocktails, spirits and long drinks also. An upgrade to the Plus Drinks Package costs just €19 per person, per day and can be added during the booking process.