Newmarket Holidays launches new Premier Collection

The collection includes four of the operator’s existing award-winning itineraries alongside three recent additions added for 2025-26. All provide more intimate and slower-paced travel experiences and, with group sizes capped at 24, the tours showcase unique, characterful and luxury boutique accommodations. 

Newer tours in the collection include The Majestic Cities of Andalucía - exploring southern Spain’s most enriching Moorish capitals whilst staying in exceptional hotels with great access to renowned landmarks, and On Safari in South Africa – Luxury Safari Plains with Mauritius – which offers five-star comfort and luxurious tented camps in the South African bush for travellers as they chase the ‘Big Five’ through the savannah ahead of a rejuvenating Mauritian beach escape. 

Commenting on the new collection, Verity Rice, Newmarket Holidays’ Director of Product, Purchasing & Operations, said: “We’re thrilled to announce the launch of our new Premier Collection, a meticulously curated selection of seven tours that showcase an assortment of premium wish-list itineraries. 

"Crafted in response to the demand of small group touring, with an emphasis on unique accommodation, and ample time to savour each destination, our Premier Collection gives customers more choice when it comes to their holiday experience. By introducing this exceptional range of tours, we also aim to expand our market reach, distinguish ourselves from competitors, and bolster our product offering. 

"For travel agents, these tours will attract a wider range of customers, particularly in terms of the smaller groups, the handpicked boutique accommodations ideally situated to explore local highlights and the more leisurely pace of the itineraries. The two brand-new premium safaris should prove to be particularly popular given the ongoing success of our existing African safari products.”