In a wide-ranging address, Lo Bue-Said said agents were uniquely equipped to help travellers navigate what she described as an "increasingly complex" world, characterised by new geopolitical challenges, political instability and regulatory change.
However, her message was one of positivity. "Many of the indicators show holidays and travel remain of vital importance to people and businesses," said Lo Bue-Said. "So we can look forward with a high degree of optimism."
The consortium has seen 10% year-on-year growth in bookings across all sectors for summer 2024, with long-haul currently accounting for 12% of summer departures – up from 10% last summer.
