At TTG, we believe the frank exchange of views and ideas is vital to stimulate debate. Our monthly Big Question series continues as we assess whether the industry’s hopes for the summer can be met amid the ongoing squeeze on living costs and the post-pandemic increase in holiday prices.
A record 31.6 million Atol-protected seats are estimated to be in the market this summer, up from a pre-Covid high of 28 million. And with around half of this capacity – nearly 15 million seats – concentrated in the hands of the UK’s three largest tour operators, travel’s biggest players are clearly confident the wind is in their favour.
