Travel Counsellors waves farewell to a record-breaking ‘Fab Feb’

UK leisure travel sales hit £60m in February, up 20% on the previous year, making it the best February in the company’s 30-year history.

Cruise bookings, which now represent nearly 15% of leisure sales at Travel Counsellors, were up in February by nearly 40% on the previous year, following a bumper January that saw cruise bookings top £10m.

The sea-faring sales continued, with luxury cruises sailing into the top three trending holiday types booked by Travel Counsellors business owners in February.

Global Sales Director, Jim Eastwood, said, “Cruising has always been a much-loved way for Travel Counsellors’ customers to discover the world, one port at a time, but in recent weeks we’ve seen wave upon wave of cruise bookings, whether that’s travellers wishing to holiday at sea, or sightsee on river sailings.

“Success for our Travel Counsellors business owners, however, is when they can perfectly match their customers personal preferences to the best cruising experience for them. Over half our over 1,500 strong UK Travel Counsellors community made cruise bookings last year, and we’re delighted to see this momentum continue at full speed into 2024.”

The momentous month for sales was supported by a dedicated month-long incentive, dubbed “Fab Feb", that saw Travel Counsellors business owners motivated to continue January Peaks momentum by beating their previous February performance. The more bookings a TC business owner made, the more entries they gained to win a coveted spot on one of two luxury getaways to Antigua, and a Bali-Singapore twin centre trip.

In fact, over 150 Travel Counsellor business owners celebrated their best ever month in February, and the top five leisure bookings made by individual TCs in February smashed six figures each.

Eastwood continued; "Maintaining motivation after a bumper January Peaks period takes so much more than a spotlight on sales figures. It’s truly based on a focus on our people and how we can show genuine care and provide constant support to enable them to be the very best they can be, provide the very best service to their customers, and enjoy the best February they have ever had as a TC business owner.

“The record-breaking month is once again one for the history books, but also points to a bright future for Travel Counsellor business owners as we sail into our 30th anniversary year, with so much more to look forward to on the horizon.” 

Travel Counsellors also took home a trophy at the UK Cruise Awards last month, winning the Seabourn Partnership Achievement Award, 2024.