Firmdale Hotels
Charlotte Street Hotel
Charlotte Street Hotel is a small luxury hotel located in the creative neighbourhood of Fitzrovia, a minute’s walk from Soho and on the doorstep of the city’s most exciting theatres, bars, cafés and restaurants.
Characterised by owner Kit Kemp’s fearless signature style, this intimate bolthole combines colour, pattern and craft to create vibrant spaces that pay homage to the Bloomsbury Group - the influential circle of early 20th-century artists and writers who gathered just a few streets away in the townhouses of Bloomsbury.
Taking inspiration from the Bloomsbury Group’s creative and colourful aesthetic, each of the hotel’s 52 bedrooms and suites is filled with character and luxury comforts. Our lively bar and restaurant, spilling out onto vibrant Charlotte Street, offers brasserie classics and modern European dishes, along with an extensive selection of wines and cocktails, served with flair from our stylish pewter bar.
The hotel’s light and airy lobby leads into the creatively attired guest Drawing Room and Library, each with French sandstone fireplaces and an array of comfortable seating areas. The rooms are hung with original art by Bloomsbury artists Vanessa Bell, Duncan Grant and Roger Fry, as well as other famous British artists of the period.
Covent Garden Hotel
Set on historic Monmouth Street, in one of London’s most loved and lively neighbourhoods, Covent Garden Hotel sits at the heart of the city’s theatre district. With the Royal Opera House, Covent Garden Piazza and Neal’s Yard all close by, and independent boutiques, cafés and bars lining the surrounding streets, it’s a location that buzzes with energy and creativity.
Spotlighting Kit Kemp’s adventurous, layered aesthetic, each of the hotel’s 58 bedrooms and suites fuse English heritage with a timeless sense of comfort, character and colour.
Serving brasserie classics and modern European dishes, our restaurant and bar is the anchoring epicentre of vibrant Seven Dials. Relax at the elegant pewter-topped bar with a Martini, meet friends for pre- or post-theatre dining, indulge in a classic afternoon tea or try our savoury twist on the traditional, in the form of Afternoon Cheese.
The Library and Drawing Room are both tucked away on our boutique hotel’s first floor, providing a private area for guests. Featuring rich wood panelling, cosy fireplaces, a unique collection of antiques, and sofas designed to spend the afternoon on, we invite our guests to make themselves at home.
Ham Yard Hotel
Tucked between the vibrant streets of Soho and a moment’s walk from Mayfair, Ham Yard Hotel is a celebration of contemporary art, craft and design. With 91 individually designed bedrooms and 24 residences, an award-winning bar and restaurant, and characterful interiors by Kit Kemp, the hotel reflects the colour and creativity of the West End neighbourhood that surrounds it.
Home to 91 individually designed bedrooms and suites, as well as 24 luxury residences, Ham Yard reflects Kit’s signature blend of custom design and creativity - a style that redefined the modern luxury boutique hotel. Guests can expect crisp white linen sheets, patterned headboards, fabric-covered walls, deeply comfortable seating, and generous amenities throughout.
Our dining spaces include an airy restaurant, outdoor terrace, relaxed orangery and a lively bar. Frequently changing menus showcase the best of seasonal British produce, while expertly blended cocktails feature homemade ingredients, including syrups, bitters and tonics.
From our cosy Library, with its Honesty Bar and curated collection of books, to our expansive rooftop garden and terrace with views over the rooftops of London, our guests are encouraged to make themselves at home.
Haymarket Hotel
Housed in a landmark Regency building designed by the legendary architect John Nash, Haymarket Hotel gracefully fuses classic and modern influences. Inside, you’ll find the generous proportions of Georgian architecture combined with colour, pattern and contemporary art. Situated in the heart of London’s West End, the hotel is perfectly located for the city’s best theatres, museums, landmarks, restaurants and shopping.
A fusion of comfort and custom design, with all the amenities expected by seasoned travellers, our 53 luxury bedrooms and suites are individually tailored to showcase the diversity of our classic contemporary hotel.
Named for one of Kit & Tim Kemp’s beloved King Charles Spaniels, our light-flooded brasserie and bar space combines intimate booths with banquette seating, all the better for people-watching over a cocktail. Menus focus on seasonal British dishes, executed with flair.
From our light-filled Conservatory to the 18m pool, we have several unique spaces at Haymarket Hotel, which our in-house guests have full access to. Pour yourself a pre-dinner drink from the Honesty Bar in our creatively attired Library or book a spa treatment in one of our treatment rooms.
The Soho Hotel
Inspired by one of London’s most creative and iconic neighbourhoods, The Soho Hotel is a celebration of modern art, bold design and the vibrant energy that has made Soho famous the world over.
Widely regarded as Soho’s first luxury hotel when it opened in 2004, it sits on a quiet street at the heart of this buzzing entertainment district, surrounded by top London restaurants, theatre and music in every direction.
The hotel’s 96 bedrooms and suites are individually designed, each underpinned by warehouse-style windows, dramatic bedheads, sleek modern furniture, specially crafted lighting and full amenities, including RIKRAK, Kit Kemp’s bespoke bath product collection.
Serving brasserie classics, expertly blended cocktails and enticing pre- and post-theatre set menus, our Refuel Bar & Restaurant is anchored by an elegant oak and pewter bar and a dynamic contemporary wall mural by Alexander Hollweg.
In-house guests can enjoy a touch of hidden luxury with access to our light-filled Drawing Room and gorgeously comfortable Library. Plan the day over a coffee, pour yourself a glass of wine from the Honesty Bar or arrange for Afternoon Tea to be served away from the bustle of the main restaurant.
Firmdale agent contact: Sarah Shorter, Director of Sales, sarahshorter@firmdale.com
