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Antigua's flying high

Antigua airport
Antigua airport

Antigua is known for its beaches, but the tourist board is ready to put other island attractions centre stage, and promote its new airport. Jean-Marc Flambert, UK and Europe sales and marketing vice-president, sets out his strategy to Katherine Lawrey

The island celebrated its new airport last month

 

For a long time now, Antigua’s tourism brand has traded off the strength of its beaches. With 365 to choose between – one for every day of the year – it was a logical move.

 

But Jean-Marc Flambert wants to talk about much more than beaches in his new role as vice-president, sales and marketing UK & Europe, at the Antigua & Barbuda Tourism Authority.

 

“They are amazing beaches,” he admits. “But we also need to showcase the variety of hotels, dining and activities on offer.”

 

“We have a strong collection of luxury resorts, including Blue Waters; Jumby Bay, a Rosewood Resort; and Carlisle Bay and we also have lots of good family three and four-star resorts,” he says.

 

Eighteen hotels have representation in the UK. The most recent to enter the market is South Point Antigua, a contemporary boutique hotel in Falmouth Harbour.

 

 

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