Antigua's flying high

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For a long time now, Antigua’s tourism brand has traded off the strength of its beaches. With 365 to choose between – one for every day of the year – it was a logical move.

But Jean-Marc Flambert wants to talk about much more than beaches in his new role as vice-president, sales and marketing UK & Europe, at the Antigua & Barbuda Tourism Authority.

“They are amazing beaches,” he admits. “But we also need to showcase the variety of hotels, dining and activities on offer.”

“We have a strong collection of luxury resorts, including Blue Waters; Jumby Bay, a Rosewood Resort; and Carlisle Bay and we also have lots of good family three and four-star resorts,” he says.

Eighteen hotels have representation in the UK. The most recent to enter the market is South Point Antigua, a contemporary boutique hotel in Falmouth Harbour.