This year the St Kitts Tourism Authority plans to host 40 UK agents on five fam trips as the destination celebrates 40 years of independence. This continuing investment in the trade builds on two series of UK roadshows last year, a November fam trip with seven participants, and a consumer campaign encouraging visitors to “Venture Deeper” to discover the soul-stirring experiences on offer across St Kitts and its sister island of Nevis.
“We’re firing on all cylinders,” says minister of tourism Marsha T Henderson about the St Kitts Tourism Authority’s trade activity.
“We’ll offer places via our training programme, stkittsspecialist.com. Fam trips are really beneficial for us,” she says. “Agents fall in love with the destination very quickly and become great ambassadors for us.”
The UK vies with Canada for second position in St Kitts’ list of top-performing overseas markets after the US, with exit surveys of UK visitors now showing the average length of stay has risen to nine days.
While the finer details of the programme to mark 40 years of independence are still being worked on, visitors can expect festivities to peak around Independence Day – 19 September.
Events that will come under the umbrella of celebrations include the Nevis to St Kitts Cross Channel Swim (26 March); St Kitts Music Festival (22-24 June); Nevis Mango Festival (30 June-2 July); and Nevis’s Culturama Day on 8 August, a public holiday, cultural festival and island-wide party.
Another compelling event is St Kitts-Nevis Restaurant Week (13-23 July) when culinary outlets feature special menus themed on a local ingredient at fixed prices.
“Travellers will be blown away by the variety of food, from our specialities of stewed saltfish, coconut dumplings and roasted breadfruit, to five-star dishes,” says St Kitts Tourism Authority chief executive Ellison “Tommy” Thompson.
A new “RumMaster” programme is designed to help visitors become better acquainted with an important part of Caribbean history. The three-hour activity visits Wingfield Estate, home of the Caribbean’s oldest surviving rum distillery, to learn about the theory of rum production, before moving on to Spice Mill on Cockleshell Bay where guests can blend and taste their own rum (from $150pp; visitstkitts.com).
Thompson adds: "This is just one of many upcoming opportunities where the destination will utilise local partnerships to market the island’s unique attributes. Furthermore, this programme truly sets us apart from other Caribbean destinations while preserving the Kittitian history of rum and its meaning to the culture."
St. Kitts can be reached from the UK via twice weekly (Wednesday & Saturday) direct flights from Gatwick with British Airways.