Clear
0 Selected+
Filters
Air
Cruise
Agencies
Operators
Technology
Destinations
Luxury
City and finance
Skills
Regulation

Aito

30 Nov 2016

BY Tom Parry

Share
TR FB LinkedIn

Protection awareness up, but spending nudges down

The number of Aito customers who said they would always book a fully-protected trip has increased this year, according to the association’s Travel Insights 2016 report.

Check list tick boxes iStock_42398948
Sharelines

61% of survey respondents would always purchase a protected holiday – up by 5%

The survey polled more than 18,000 customers, using client databases of 40 Aito companies, including 32 Aito tour operators and five Aito agents.


It revealed that 61% of respondents would always purchase a protected holiday – up by 5% on the previous study, carried out 18 months ago.


It found that 85% of travellers were planning to take at least one short break abroad next year while 77% of consumers said they were planning on at least one longer break (consisting of six nights or more) overseas.


The survey also revealed that compared with the previous study, there has been almost a 3% fall in the number of customers saying they would spend more money on purchasing holidays than they did the year before.


Aito said the decrease was “inevitably due to Brexit” but added that the 3% drop was “far less worrying than everyone had initially anticipated”.


Looking at destinations, the survey earmarked France, Italy and Spain as the most popular countries that respondents intend to visit in the next 12 months.


Kate Kenward, executive director of Aito, said: “As special interest operators, Aito members need to understand their customers’ travel requirements as fully as they can to enable them to tailor their holiday programmes even better.”


Derek Moore, Aito chairman added: “Yet again, these results will undoubtedly prove invaluable to our members, especially in such a fast-moving digital age, where they need up-to-date knowledge and research to maintain their market share.”

Add New Comment
Job Search
Previous Searches

Popular

Latest

Comments

Read Routes News 1, 2017

Read Routes News 1, 2017

"Do you need a Loan? if yes please email us now at "...
Posted by Guest 17 hours ago
Jane Atkins to leave SuperBreak

Jane Atkins to leave SuperBreak

"Janey - wishing you lots of luck and success in "...
Posted by Guest 1 day ago
Jane Atkins to leave SuperBreak

Jane Atkins to leave SuperBreak

"Sorry to hear you are leaving Superbreak Jane. W"...
Posted by Guest 1 day ago
Malta's Azure Window collapses

Malta's Azure Window collapses

". . . It is rather sad that the Times of Malta "...
Posted by Guest 2 days ago
Show me more
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top