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Travel industry news

23 Nov 2017

BY Rob Gill


Crowdfunding plan for Italian resort takes off

Plans to pay for the creation of a new boutique hotel in Italy through crowdfunding from future guests and other investors have got off to a successful start.

Amberlair Puglia

Boutique hotel company Amberlair needs to raise around €25 million to fund the conversion of a historic estate and villa into a 60-room hotel in Oria in the southern Italian province of Puglia, which it hopes to open in 2020.


Although the bulk of this money, €18 million, will come from the EU, Amberlair is looking to raise the other €7 million from private investors including crowdfunding efforts.


This plan has already raised more than €16,000 through a campaign on the Indiegogo crowdfunding platform, which will pay for the cost of architectural drawings.


Backers of the Amberlair Puglia project will receive benefits such as discounts of up to 82% when staying at the hotel and even having suites named after them.


Amberlair’s founders, Kristin Lindenberg and Marcus Orbe, said: “We are thrilled that boutique hotel lovers like the idea of using crowdsourcing to build the perfect hotel as much as we do and are willing to be involved creatively and financially in the project.


“The Amberlair community will continue to have creative input to shape the hotel’s eventual design and service amenities, putting the power firmly back in their hand. We are excited to be one step closer to opening our first hotel and welcoming our backers as some of our first guests.”


The company is now raising further funding to cover the renovation and development costs of the project on platforms such as Angel Investment Network and Fundable.


As well as the main hotel, there will also be 10 cave and spa rooms, a separate spa, swimming pools and 10 tents.

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